Any good contemporary artist will have expended huge amounts of emotional energy and physical effort in the creation of their works of art and they all want as many people as possible to appreciate and get enjoyment out of seeing their work on display. One way for their art to be seen by as wide an audience as possible is by the production of prints.
Art Prints are now widely available in a range of styles and colours and at various levels of quality. They make good art inexpensive and, therefore, available to a much wider group of art lovers than had previously been possible. Producing Prints has become a standard part of many artists’ career plans for this very reason. Prints are produced of the works of, probably all, of the great artists of history and many renowned contemporary artists. Whilst a mass-produced print is no substitute for an original painting, or even a high-quality Limited Edition Art Print, they do provide a way to enjoy a piece of exceptional art in your own home when you are on a tight budget.
Connoisseurs are very likely to sneer at mass-produced art prints but a print of a great work of art on the walls is preferable to having bare walls and could be just the start of a lifelong love of collecting art. A print of a masterpiece or a contemporary classic can still be appreciated to a certain extent and can certainly bring joy and beauty to a living space.
Furthermore, current trends in art buying are becoming more and more associated with the decorative merit of a piece rather than collecting art for its own appeal. Many buyers simply want art to match their décor or soft furnishings. It is a shame that art can be reduced to a purely decorative home accessory to be replaced when the room décor changes. But an artist, obviously, benefits from the sale of prints as they help to establish or increase the artist’s reputation as more of their works become known to the art-buying public. This, in turn, increases the value of their original work.
And just because something is mass-produced that doesn’t necessarily mean it is poor-quality. Advances in technology mean that many Contemporary Art Prints that are now produced digitally are far superior prints to the traditional lithographs used in the past. Up-to-date printing processes can result in an image that has richness and depth of colour so, even if the resolution is not the greatest and the lifespan of the print is relatively short, at least the image itself can be appreciated if only for a short while. Such prints will fade quickly under everyday lighting conditions but, provided the buyer is aware of the drawbacks of mass-produced art prints and does not expect to have the pictures hanging on their walls for more than a few years, then modern art prints can be a perfect stop gap until the art lover can start collecting original or high-quality Limited Edition Art.